Talk, talk, talk! Cleaning ...

Talk, talk, talk! Cleaning up the Ganga won't be achieved by yet more bureaucracy. It just generates yet more talk. If you really want results, then you have to motivate the people themselves. If they're accustomed to using the rivers as toilets, then eight years of blather won't make the slightest difference - even if you have municipal sewerage, that in itself won't dissuade people working in the fields to travel to the nearest municipal toilet - they'll just do what they've always done.

For rural people, just as just as much as the office worker or factory mechanic,  time is money. If this social imperative cannot be overcome (and it won't be, for a long time) and they use the river for such purposes, then find ways to encourage them to make low-cost, easily maintained and environmentally safe earth closets in the appropriate locations out in the fields and near - but not TOO near, the river banks. Solve the real-life problem, and not your invented problem of inadequate bureaucracy!

Yes, you have to deal with municipal problems through municipal projects, but for rural dwellers, you have to motivate them to recognize that it's to their advantage to help clean up the river. A river with a sound and functional ecosystem produces more fish, and reduces water borne and parasitic disease in the family. So find ways to persuade the rural people to change their habits so that they reap the benefits of modified actions. Show them that they're not being targeted selectively, and that the hoards of people living in the cities are doing their bit to support effluent reduction, through municipal sewerage schemes. Both sides must understand that everyone, rich or poor, is working towards this goal, and that it's not just the poor country folk being targeted by yet another discriminatory government scheme against the rural communities.

When all the talk is about expanding the bureaucracy, instead of working with the people themselves, you will get nowhere. People are an integral part of the environment that you wish to change - bureaucracies are not!  So start thinking ecologically, instead of like rule-bound officials!